In its attempt to diversify the company’s portfolio, Samsung has come up with an aggressive investment plan amid the slowing smartphone growth and the rise of competition due to Chinese OEMs. Samsung recently disclosed that it plans to invest $11 billion (13.1 trillion Won) by 2025 to further develop and start the production of quantum dot display panels.
The South Korean Giant will use the investment to shift its production from cheaper liquid crystal displays to the more advanced QD ones. These QDs are based on the organic light-emitting diode, or OLED, technology. QLEDs (Quantum Dot OLED) have been used before, Sony, for example, used QLED displays in its smartphones, and even Samsung itself has used the same technology in its recent 8K TV. Samsung Display CEO Lee Dong-hoon said in a statement: Quantum dots are semiconductor particles which luminate close to natural colors. It is the future growth vision of the large display industry.
With the investment, we will lead the premium display market. As LCD prices have plunged thanks to more and more Chinese manufacturers like BOE Technology and Tianma closing in on the Koreans, this change in Samsung’s investment plan was important for it to keep its place in the market.
Apart from this, the global economic slowdown courtesy of the U.S.-China trade war has also severely affected the demand for large TV sets.