LONDON: The third Pakistan-UK) Trade and Investment Conference, organised by the RCCI will begin on December 10 in Birmingham. RCCI President Saboor Malik, while providing details of the event on Friday, said arrangements of the conference have been finalised. He said the main target of the conference was to attract foreign direct investment (FDI), presenting soft image of the country, and to increase interaction with business community in the UK. “Representatives from over 60 companies from UK and Pakistan are expected to attend the conference. The main sectors are pharmaceutical, tourism, services, hospitality, poultry and construction,” he added. The president said huge potential of trade and investment exists between Pakistan and the UK and the event would help the business community of both sides to maintain the momentum for enhanced commercial relations between the two countries, including working for achieving the target of $4 billion bilateral trade volume. He said tourism sector could be an important destination for joint ventures and improving trade ties, and people-to-people contacts. Saboor said relations between Pakistan and the UK were historical and there was a need to enhance this cooperation at the chamber of commerce level.