DUBAI: Singer-turned-entrepreneur Rihanna is having quite the busy July. Less than 24-hours after debuting her newest footwear collection in collaboration with Romanian-Jordanian designer Amina Muaddi for her luxury maison Fenty, the multi-hyphenate has just announced that she is launching skin care at the end of the month.
The beauty mogul shared a preview of her newest offering, Fenty Skin, on her personal Instagram and brand new Fenty Skin account on Wednesday.
“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!! Y’all ain’t hear it from me but you can shop it early if ya drop me your email through the link in my bio… (sic),” she wrote to her 84.8 million followers.
While details of the line’s products are still scarce, according to the website, the range will be 100 percent cruelty-free and will feature medicated as well as non-medicated skin care, soap, body care and personal care products.
Beauty aficionados can sign up to a newsletter on FentySkin.com for “early access” on July 29.
Speculations that Rihanna was making her foray into skincare came back in March, when Page Six reported that the name Fenty Skin got filed with the United States Trademark and Patent Office.
Then in April, the singer confirmed to British Vogue in an interview that a skin care range was in the work.
The “Wild Thoughts” hitmaker launched her ultra-inclusive cosmetics range Fenty Beauty in 2017.